Audit → Diagnosis → Treatment Plan → Follow up
• Identity • Trust-led Web • Editorial art direction • Motion
The Brand Clinic
Clinical Standards & Premium Patient Perception
A process-led system to diagnose trust leaks and prescribe premium positioning—across identity, website, and content.
Common brand symptoms i treat
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Unclear credibility signals
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Premium services, average first impression
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Inconsistent identity (logo, fonts, colors, layouts drifting)
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Website that looks “okay” but doesn’t convert
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Confusing offers and too many entry points
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Content that’s active, but not strategic
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Visuals that don’t match the pricing level
the method
Audit → Diagnosis → Treatment Plan → Aftercare
Check-Up (Audit):
What’s reducing trust, clarity, and perceived value.
Diagnosis:
Positioning, messaging, and design direction aligned to your market.
Treatment Plan:
Concrete deliverables (site structure, identity system, content system).
Aftercare:
Templates + governance so the brand stays consistent.
the treatment
Brand DNA Check-Up (Audit) Protocol
A fast, high-clarity diagnosis of what’s weakening trust, premium perception, and conversion.
I review your website, visual identity, offer structure, and content consistency—then deliver a full scale audit with priority fixes, quick wins, and a clear Treatment Plan so you know exactly what to improve first (and what to stop doing).
Best for: founders who want clarity fast, feel “something is off” and want expert direction before investing in a full redesign.
You receive: Trust Leak Report + Quick Wins + Priority Roadmap.
INVESTMENT STARTING AT 600 eur
Website Rx (Premium Website + Conversion) Protocol
Your website becomes a premium, trust-building experience that guides clients to book—without confusion.
I rebuild the structure, refine the messaging, upgrade the visual system, and add the trust blocks that matter (proof, clarity, authority). The result is a website that looks elevated and works as a conversion tool.
Best for: clinics ready to increase inquiries/bookings without more noise, and justify premium pricing with a stronger first impression.
You receive: Homepage + key pages (e.g., Services/Treatments, About, Contact) + copy support + booking flow improvements.
INVESTMENT STARTING AT 2 500 eur
Signature System (Identity + Art Direction + Content System) Protocol
A full brand system that makes you instantly recognizable and consistently premium everywhere—website, social, campaigns, and print.
I create or refine your identity, define your art direction, and build a content template library your team can use easily. No more “starting from scratch” every time you post—just a cohesive, luxury-standard system.
Best for: clinics that want a complete transformation and long-term consistency across all touchpoints.
You receive: Visual identity system + art direction rules + templates + brand guidelines (so everything stays on-brand).
INVESTMENT STARTING AT 4 500 eur
Aftercare (Monthly Retainer) Protocol
Ongoing growth support: templates + motion + campaign-ready pages—built for conversion.
After the Treatment Plan is delivered, Aftercare keeps your brand consistent, current, and conversion-ready—so you don’t drift back into “random content” and patchwork design.
Best for: clinics that want stability and growth without chaos. Post regularly, run launches, or want consistent improvement in inquiries/bookings/sales.
You receive: Monthly Brand Check (visual consistency + trust signals across web/social), Content Direction (what to post next + how to frame it in your brand voice)
INVESTMENT STARTING AT 1 000 eur
Add-ons (optional, priced separately)
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Photo/Video shoot art direction (remote or on-site)
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Paid ads creatives pack
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Seasonal rebrand refresh / new offer launch system
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Additional landing pages
Not sure what you need?
Start with the Check-Up.
It removes guessing and gives you a Treatment Plan.
the prescription
Modules i commonly prescribe:
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Positioning + messaging refinement
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Visual identity system (logo suite, typography, palette, layout rules)
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Website structure + copy + trust blocks + booking flow
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Content system (templates, covers, story system, highlight design)
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Motion assets (short loops, reels covers, micro-animations)
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Brand guidelines (so your team stays consistent)
Process + timeline
Typical timelines:
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Check-Up: 10–14 days
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Website Rx: 6–12 weeks
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Signature System: 6–12 weeks
