
REBRANDING
Axolin is a Swedish brand producing and selling vegan organic skincare products, particularly adapted to the Scandinavian climate.
The brand needed a new professional image, a new website and updated social media to strengthen its position and become attractive to new customers.
Scop of work:
01
strategy AND POSITIONING
Goal: To promote the brand as a leading authority in vegan skincare in southern Sweden.
Analys and redefining of Target Clients, brand voice and messaging
Concept developing "Scandinavian Skin School"

02
Visual identity
Signature Look
Logo uppdating
New fonts and color palette
Brand Guidlines inc. templates

Of wind and cold, of light and hope Axolin was born.
03
art direction
Scandinavian romanticism inspirerad by rocks, lakes and sea in Blekinge in south Sweden.
Art direction for key visuals, videos , social media and website , product photography

04
graphic design
Key visuals, product images
Banners for social media
Images for posts on social media
Templates for posts
Brand & products presentation
Brand brochure for resellers
Newsletter
Poster
Event invitation

05
videos
AI videos creation and editing , for campains on social media

06
photography
Product photography

07
website
Website design

08
social media
Social media managemant

09
marketing
Relaunching Campain and Event planning


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AXOLIN THE GREEN POWER FOR YOUR SKIN

PURE VEGAN PURE ORGANIC
SCANDINAVIAN SKINCARE
Of wind and cold, of light and hope Axolin was born.
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